| The importance of brand marketing to the stone industry | | The mobile Internet era, micro-blog, WeChat, blogs, forums and other social media development, including stone industry, big players also began to pay attention to the market, now, social media has evolved into an important platform for self display brand. Behind social media is changing people's way of life, the impact of social media on brand marketing is subversive, stone enterprises should not avoid the traditional marketing "know the purchase of the old, but we should take a new path of loyal users spread diffusion visibility - more customers to buy".
Changes in the three factors of brand marketing
With the rise of the mobile Internet, the three elements of the stone brand marketing: the media, consumers, the channel has changed a lot. Traditional brand marketing model is facing severe challenges, to explore a kind of marketing model that can adapt to the characteristics of the mobile Internet era has become a new topic. Do brand marketing in the Internet era, stone enterprises not only to the current selling products, but to make the brand's influence, this is the original meaning of brand marketing. As brand awareness is not equal to the same brand, brand marketing goal is a premium, not cheap, so that consumers can generate eccentric or emotional which is considered a brand marketing.
Word of mouth is very important in the mobile Internet Era
Currently there is a point of view is that the Internet era of advertising is dead. In fact, the biggest challenge of the Internet is how to understand good communication will lead to a bad product faster to death. Especially today, the Internet allows consumers to voice an unprecedented rise, word of mouth is more important to manage the current. Because in the past the media is one-way, monopoly, high cost, must be a lot of, and the mobile Internet era of media is interactive, open, low cost, free, precise. The same past users (consumers) is isolated and vulnerable, basically no influence, but in the era of mobile Internet users (consumers) is a community, a strong, mutual influence will make or destroyed the corporate brand.
Social media has a profound impact on brand building
With the emergence and development of mobile Internet social media become the opinion, information, ideas and establish relations between people sharing online platform, which is composed of networking with like-minded people community. About the age of the Internet for each product or brand users in a certain sense exists in social media, even if a user is silent, his family, friends and colleagues will also affect him in social media. That is to say, the user is the brand gathering in crowds and groups appear on social media, consumers in online shopping and pay more attention to the brand show perception impression and the perceived quality of products, and the influence of critical information on social media. Consumers to understand the depth of the brand, the greater the impact of the brand, the greater the value of the brand asset value.
|
|
china
english
